Sales Development Representative in UK

AppCheck is a leading provider of cutting-edge cybersecurity solutions designed to help organisations identify and prevent vulnerabilities before they become threats. With innovative technology, expert teams, and a commitment to excellence, the company empowers businesses across the globe to secure their digital environments. AppCheck fosters a culture of curiosity, teamwork, and growth—making it an exciting place for ambitious sales professionals to build their careers.

Role Overview

As a Sales Development Representative (SDR), the successful candidate will play a central role in driving AppCheck’s new business pipeline. This position focuses on engaging prospects, qualifying leads, and setting up high-value opportunities for the wider sales team. The SDR will act as the first point of contact for potential clients, building strong relationships and effectively communicating AppCheck’s value in the cybersecurity space.

This role is ideal for someone energetic, goal-driven, and eager to develop a long-term career in B2B tech sales. It offers the chance to work in a fast-paced environment where effort, ambition, and results are recognised and rewarded.

Key Responsibilities

• Generate new business opportunities through outbound calls, emails, and LinkedIn outreach

• Qualify prospects and understand their cybersecurity needs

• Book discovery calls and product demonstrations for the Business Development Managers

• Maintain accurate records of all interactions using CRM systems

• Meet and exceed monthly targets for lead generation and conversions

• Develop a strong understanding of AppCheck’s products and the cybersecurity market

• Build rapport with potential clients and represent the AppCheck brand professionally

• Collaborate with marketing and sales teams to improve outreach strategies

Skills & Experience Required

• Previous experience in sales, telemarketing, or lead generation (preferred but not essential)

• Strong communication skills with the ability to engage decision-makers confidently

• Proactive, motivated, and target-driven approach

• Ability to quickly learn technical concepts and translate them for prospects

• Resilient, adaptable, and comfortable in a high-activity environment

• Excellent organisational and time-management abilities

• A growth mindset and eagerness to develop within a top-tier sales team

Salary & Benefits

• Competitive base salary

• Uncapped commission structure with high earning potential

• Ongoing training and professional development

• Clear career progression pathways within the sales team

• Hybrid working environment (where applicable)

• Supportive, collaborative, and high-performance culture

Kickstart Your Sales Career With AppCheck

AppCheck offers a dynamic workplace where ambition is rewarded and talent thrives. For individuals looking to enter or advance within tech sales, this role provides exceptional training, growth opportunities, and the chance to make a real impact in the cybersecurity sector.

Apply now to join AppCheck as a Sales Development Representative and help organisations strengthen their digital security—one conversation at a time.