B2B Trade Marketing Director Job in UK

Reach plc is the UK’s largest commercial news publisher, engaging millions of readers every day through a powerful portfolio of national and regional media brands. With a strong focus on digital growth, innovation, and commercial performance, Reach partners with businesses across industries to deliver impactful marketing solutions that drive measurable results.

Role Overview

As a B2B Trade Marketing Director, the successful candidate will lead the development and execution of trade marketing strategies that strengthen Reach plc’s position with B2B partners and advertisers. This senior role focuses on driving demand, improving partner engagement, and supporting revenue growth through effective marketing initiatives.

Working closely with sales, product, and commercial leadership teams, the B2B Trade Marketing Director will ensure that marketing strategies align with business objectives and deliver clear value to partners. This role is ideal for a strategic, data-driven marketing leader with strong commercial instincts and experience operating at a senior level.

Key Responsibilities as B2B Trade Marketing Director

• Develop and lead B2B trade marketing strategies to support revenue and growth targets

• Create compelling value propositions, go-to-market plans, and sales enablement materials

• Partner closely with sales teams to drive pipeline growth and partner engagement

• Analyse market trends, customer insights, and performance data to inform strategy

• Oversee campaigns that promote products, solutions, and partnerships across channels

• Manage budgets, forecasts, and ROI measurement for trade marketing activity

• Collaborate with senior stakeholders across marketing, commercial, and product teams

• Lead and mentor marketing team members, fostering high performance and innovation

Skills & Experience Required

• Extensive experience in B2B trade marketing, commercial marketing, or related disciplines

• Proven track record of supporting revenue growth through strategic marketing initiatives

• Strong leadership skills with experience managing and developing teams

• Excellent stakeholder management and cross-functional collaboration abilities

• Analytical mindset with experience using data to drive decision-making

• Strong communication and presentation skills at senior leadership level

• Experience within media, digital publishing, or B2B services (preferred)

Working Pattern & Location

• Full-time, permanent position

• Hybrid working model with flexibility between office and home

• UK-based office location aligned with business needs

Perks & Benefits

• Competitive salary and executive-level benefits package

• Generous annual leave plus bank holidays

• Company pension scheme

• Flexible and hybrid working arrangements

• Learning, leadership, and professional development opportunities

• Employee wellbeing programmes and support services

• Inclusive, collaborative, and forward-thinking workplace culture

Build Your Career with Reach plc

This is an opportunity to play a senior leadership role within a leading media organisation, shaping B2B marketing strategy at scale. Reach plc is committed to diversity, inclusion, and innovation, offering a platform for ambitious leaders to make a meaningful commercial impact.

Apply now to become a B2B Trade Marketing Director and help drive growth, partnerships, and strategic success across Reach plc’s B2B portfolio.